Tennis Wear Debut
Posted on Monday, April 01 2013 08:55:00 PM in Blog by William Elles
A NEW LINE OF TENNIS WEAR DEBUTS IN EDGEMONT
Posted in April 2013 on Scarsdale10583.com
Edgemont resident and self-professed tennis fiend Laura Preskin has just produced her own line of tennis wear. The former VP of Design and Merchandising at Danskin saw a need for stylish tennis wear that could be worn on and off the court. Using her expertise she has designed a line that is flattering but at the same time comfortable while playing.
Why did you feel a new line of tennis attire was needed? How is your line different from what's already out there?We asked Preskin for more information about the Yaffa line and here is what she shared:
Yaffa is the culmination of a life-long dream, which began for me over twenty years ago when I was the head of merchandising and design for Danskin and running Elie Tahari's private label business. As an avid tennis player, I always had a vision of designing fashionable tennis apparel, made from the finest performing athletic fabrics. I designed Yaffa to combine a cool sophistication that will let women stay in their tennis gear when they leave the court and go for coffee or out with friends. Designed to have street wear appeal, Yaffa is made for the woman who wants the best in tennis clothing on the court, but then wants to stay in her clothes off the courts afterwards--to hang out, go to lunch, socialize with friends and run errands around town.
The contemporary styles are designed to make your body looks its best. The tops have sportswear and swimwear features like shirring and ruching that shows off curves and de-emphasizes the unwanted. The tanks have built in bras with removable pads that enhance bust lines. The bottoms have high-rise 3-inch wide waistbands that add tummy compression and allow for smooth tummy lines. The skirts come in varied lengths and have bike shorts with gussets for maximum comfort.
I spent months searching for the world's most innovative performance fabrics. After a rigorous selection process, I settled on the best fabric I have ever felt—imported directly to Yaffa from Italy's finest mills. The stretch jersey fabric combines lightness and breathability, while its silky soft texture provides maximum comfort. The high Lycra content allows for great shape and fits the body perfectly without constraining, allowing for maximum performance for tennis and fitness activities. Yaffa's stretch jersey is also quick drying, has moisture management and UV protection. the fabric has great recovery and the styles maintain their shape after numerous washings.
To create the Yaffa brand, I brought together my team of designers and production experts from Danskin to perfect Yaffa's fit and technical performance features.
What has been the reaction of people who have tried the clothes on?
The reaction has been incredible. I have had some women buy more than five items at a time, ordering several styles and colors. The women who try it on love the fabrics, the silky smooth feeling on their body, and styles that are figure flattering. Demand has been so strong that I will be heading to Milan soon to secure a much larger quantity of Italian fabric than I had originally anticipated. All of my clothes are made from the highest end Italian fabrics, so securing adequate supplies of this ultra premium product is a top priority.
Where can readers purchase Yaffa tennis wear?
This summer, the Yaffa line will be available at retail exclusively at the Scarsdale Golf Club pro shop and at Kimberly's in Westhampton. I am also selling Yaffa through a social selling model, similar to the Pampered Chef. I will eventually set up a commerce website, but for now I am using the direct model selling at parties.
How can readers reach to you find out more about the line?
Please email, firstname.lastname@example.org I will be happy to send people pictures of the clothing, and even set up private showings